We are thrilled to announce that TerraHub Technologies has rebranded as Credivera. This significant rebrand demonstrates our continued growth since founding in 2017 and our commitment to provide products and services that remove uncertainty with proof.
Credivera is a visual trigger to our brand principles: Credible and Verified. While Credi (pronounced credə) speaks to strength and the ability to be believed; it is also about being completely convinced and confident that the information you own is true. Vera is latin and speaks to the demonstration of truth, accuracy, and our brand promise: Proof. The icon depicts the instance of data – which at the edge, in a raw state is obscure. With the Credivera framework, we collect this source data, bringing clarity, verification, and credibility to it as it nears the center where our ‘C’ for credibility and the ‘V’ for truth is anchored. With clarity, you can make better decisions, faster.
The Credivera brand aligns with our solutions and commitment to delivering credible, verified, and tamper-proof information in the form of digital credentials to business leaders. Terrahub will remain a key part of our corporate story but as the company’s evolution shifted to a focus on the verification of credentials for the workforce, we required a front-facing brand that supported this strategy.
"Our goal is to make the best technology consisting of complex, future-looking ideas and turn them into tools that are easy to use, secure, and portable according to the highest global standards. The shift to Credivera reflects our goal of helping business leaders achieve more certainty through proof and a clearer brand identity associated to credibility" - Dan Giurescu, CEO.
During an organizational strategy session in 2020, the team had an aha moment when our Information Architect described our company as ‘bridging old and new structures’. With the rise of the digital economy, companies are having to adopt new ways of verifying privacy and employee information and our solutions help them achieve these goals. The team had a resounding belief that this delivery of proof was the core of our business model and we began the branding process into Credivera.
We hired Canadian marketing agency clearmotive, who helped us develop our new brand strategy, identity, messaging, and website in record-breaking time, because although our brand focus changed, we're still the over-achieving group that isn't afraid of a challenge! We are excited to build upon this foundation and deliver valuable content that helps our business community transform their operations with solutions that allow them to make better decisions, faster.
Credivera is the world’s first secure, open exchange for verifiable credentials. A leader in workforce management and digital identity, Credivera gives employees, employers, and organizations that issue credentials increased productivity and control of how important credentials are stored and shared. The Credivera Exchange optimizes personal privacy and trust, with up-to-date verifiable credentials secured in a digital wallet, resulting in reduced risk for all. Founded in 2017, with offices in Toronto and Calgary, Credivera supports regulated industries and global technology firms in over 30 countries worldwide. Get more out of what you know at credivera.com.